The Business of Private Label SuperTech Oil: Quality and Value Under Scrutiny Meeting Industry Standards Performance vs. So, you’re standing in the automotive aisle at Walmart, staring at the gleaming jugs of SuperTech motor oil , and a burning question pops into your head: “Who actually makes this stuff?” It’s a valid inquiry. Walmart sources its SuperTech oil from a variety of different manufacturers, and these can change over time and even vary by region. Decoding the SuperTech Label: More Than Meets the Eye Don’t expect to see a single manufacturer proudly emblazoned across the SuperTech label. Walmart, like many private-label brands, relies onco-packers or contract manufacturers.