An article from Dive Brief Scenario will launch in all stores across five departments, representing one of the broadest category footprints in Walmart Fashion. Dive Brief: Walmart has expanded its private label portfolio with the introduction of the “modern bohemian brand” Scenario, the company said in an email to Retail Dive. Scenario will launch in all Walmart stores with 280 styles across five departments, including apparel, shoes, jewelry, handbags and accessories. The retailer needed a new private label that could represent the evolving style of its consumers and believed a modern bohemian aesthetic would fill that need. “Customer research showed nearly one in five women identified boho as one of their top style preferences, while none of our existing private brands were perceived as serving that aesthetic,” the company said in a statement.