3 billion globally onTikTokShop, according to areportby Tabcut and Momentum Works — a whopping 92 percent increase over the same period last year. In a May 2026 Harris Poll, 63 percent of Gen Zers said theystopped buying from TikTok Shop. EMARKETER, which published the data, stated that it might be because of increasing dissatisfaction with the marketplace itself. 2025, TikTok Shop was reportedly inundated with70 million sketchy products, partly due to AI. The pullback amongst young adults could also be due to other factors like no-buy movements.