EF Staff Updated on August 19, 2026 TikTok Shop has grown into one of the most talked-about channels in social commerce, and for good reason. Sellers are moving product fast, and buyers are eyeing these businesses as acquisition targets with real upside. The speed of that growth, however, can obscure how different this platform is from traditional ecommerce. The risks are real, specific, and not always obvious until you are already in the deal. If you are evaluating a TikTok Shop business to build or buy, this article walks you through how to identify those risks, measure their impact, and decide what to do about them.