James Marley ofSwap Commercedidn’t come to Innovation Delivered to talk about one new rule. He came to talk about all of them—landing in different markets, on different timelines, with different paperwork, all at once. It’s the compounding effect of several, hitting brands that were never built to track them individually, let alone all together. Why cross-border ecommerce shipping keeps getting more complicatedEvery major market is tightening its treatment of low-value shipments right now, and none of them are moving on the same clock or with the same paperwork. Not one deadline, but a dozen jurisdictions rewriting the rules independently, at their own pace.