ve already invested heavily in loyalty platforms, CRM systems, retail media capabilities and digital experiences. What they Marketing Retail media largely focuses on influencing shoppers before the transaction, while in-store media helps influence decisions during the shopping trip. Generated by AI/Adobe Stock August 25, 2026 by David Buckingham — CEO, Ecrebo Retail media has become one of the biggest conversations in grocery. Every retailer I speak with is thinking about how to grow advertising revenue, make loyalty programs more valuable and personalize the customer experience without adding more complexity. Those conversations are only getting louder as margins stay under pressure and shoppers become more selective about where they spend.