It is not clear whether Temu is doing this deliberately or is being fooled by scammers into spending money on influencers who don’t exist. But the likely fake accounts potentially set up a legal quagmire for Temu, as European law bars the use of misleading formats for advertising. Neither Temu nor Ya Lilly responded to multiple requests for comment fromFortune. And yet her posts—which all contain links to a random assortment of Temu products—were boosted by Temu and seen more than 1 billion times across both platforms in 16 months ending in April 2026, according to Online Risk Labs. ORL is an independent non-profit based in the Czech Republic, which researches cybersecurity and systemic risk online.