The GVH’s Competition Council said it seeks to secure direct compensation and refunds for consumers alongside, or instead of, imposing fines in its proceedings. The GVH recalled that About You used misleading promotional practices and exerted psychological pressure on consumers, according to an investigation concluded last November. The fashion retailer acknowledged the violations and agreed to provide more than 500 million forints in refunds, while the German company also paid a 505 forint million fine to the Hungarian central budget. Hungarian consumers have received at least 882 million forints in direct compensation from Chinese-founded online marketplace Temu in recent weeks. Following the GVH’s proceedings, the platform’s European operator also paid a 437 million forint fine to the Hungarian budget and committed to implementing a comprehensive compliance programme.