Retailer bets on trendy drinks and snacks August 18, 2026 10:59 AM, EDT Target has introduced roughly 4,600 new food items so far this year. The strategy aims to drive more than $2 billion in growth, but Target faces intense competition from Walmart, Kroger and Costco, which are emphasizing lower prices amid inflation concerns. Target is adding thousands of new food products and exclusive brands while continuing broader store upgrades, with investors watching for signs the changes can sustain sales growth. has long struggled with its grocery identity: whether it wants to be a discounts-driven everyday chain or a cool, zeitgeisty retailer. The company has been overhauling its grocery aisles since the spring, hoping the upscale Tarzhay success it once had with stylish apparel and home goods in the early 2000s can be revived in food.