Many ecommerce sellers use it when searching for manufacturers, wholesale suppliers, private label products, and bulk sourcing options. Others demand additional verified suppliers, improved array or sourcing platforms outside of China or local wholesale. Some brands even check out multiple sites before they place orders for samples or bulk production. A more effective strategy will be to develop a broader sourcing strategy that provides sellers with greater supplier choice and more room for comparison. com served more than 48 million small and medium-sized enterprises across over 190 countries and regions in fiscal year 2024.