WHAT HAPPENED
Ultra fast fashion retailer Shein is infamous for ripping off other designers with their low-quality knockoffs. Shein had accused Temu of breaching its copyright “on an industrial scale” by using its photos to advertise copies of Shein-branded clothing, thus “piggy-backing” on Shien as a more established competitor. Temu, which is owned by PDD Holdings, denied the allegations and said that Shein was using the suit to suppress competition. A spokesperson for Shein toldFashion Networkthat the company was taken aback by the ruling: “We do not believe that is the right outcome for brands and rights holders seeking to protect their copyright online. ”The ruling comes as Shein prepares for a $30 billion to $40 billion valuation in a Hong Kong initial public offering.
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