Marketplace & Seller Ecosystem
Temu

Shein loses UK suit against Temu over clothing photos

Online fast-fashion platform Shein has lost its London lawsuit against rival Temu over alleged copyright infringement, in a ruling that could be beneficial for online marketplaces hosting third-party. . .
thenightly.com.au
August 13, 2026
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Shein loses UK suit against Temu over clothing photos
WHAT HAPPENED
Online fast-fashion platform Shein has lost its London lawsuit against rival Temu over alleged copyright infringement, in a ruling that could be beneficial for online marketplaces hosting third-party sellers. Temu’s counterclaim that Shein broke competition law by tying suppliers to exclusive agreements is due to go to trial in 2027. Get the first look at the digital newspaper, curated daily stories and breaking headlines delivered to your inbox. Shein had accused Temu of breaching its copyright “on an industrial scale”, arguing at a trial in May that Temu - owned by PDD Holdings - used photos of Shein’s own-brand clothing to “piggy-back” on a more established competitor. Judge Kelyn Bacon rejected Shein’s arguments that Temu infringed Shein’s copyright and said that, even if it had infringed, Temu would not be liable.
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