The recognition acknowledges NuvoRetail’s work with a global consumer brand and its approach to connecting discovery, consideration, conversion and retention through a unified commerce marketing strategy. 5x 00:00/00:00 NuvoRetail, an ecommerce marketing agency and Amazon Ads Advanced Partner, has been named the India Winner in the Full-Funnel Advertising category at the 2026 Amazon Ads Partner Awards. At the centre of this approach is NuvoRetail’s proprietary Connected Funnel methodology, which brings together upper-funnel demand creation, consideration-stage engagement, conversion and retention through a shared measurement framework built using Amazon Marketing Cloud. This allows brands to better understand how media investments across the customer journey contribute to business outcomes. A persistent challenge for brands is demonstrating how upper-funnel activity influences downstream performance.