Speaking at BofA Global Research’s small- and mid-cap executive insights event, Kormeluk described Magnite as a supply-side platform that helps publishers sell digital advertising inventory by connecting it with demand from advertisers. The company operates across connected TV, mobile applications and web, digital out-of-home and other channels, though Kormeluk emphasized the company’s CTV opportunity. GetMagnitealerts:CTV Relationships and Market ConcentrationAs Digital Ad Spend Hits a High, These Firms Could Reap RewardsKormeluk said connected-TV inventory is more concentrated than traditional open-web advertising, with about 30 large global partners representing roughly 80% of global inventory. He said Magnite has relationships with all of those partners except YouTube and has become a primary access point for buyers seeking CTV inventory. He said the company’s relationships with partners including Disney, Roku, Fox and Netflix have expanded over time.