Business-to-consumer (B2C) ecommerce means a company sells directly to individual shoppers. It is a facilities manager ordering supplies from a distributor, a retailer buying inventory from a manufacturer, or an industrial company reordering replacement parts online. If you work at a B2B company, or you are thinking about selling B2B online, you have probably noticed something important: your website needs to work differently than a typical consumer store. In B2B ecommerce, that action may be a purchase, but it may also be a quote request, account registration, sample request, spec sheet download, or repeat order. Common B2B ecommerce differences include:More people are involved:Buyers, finance teams, managers, technical evaluators, and end users may all influence the decision.