How to add Google Analytics toShopifyis one of the first things every store owner should learn if they want accurate traffic and sales data. This step by step guide shows you exactly how to add Google Analytics to Shopify, verify your setup, fix common tracking problems, and get the most useful ecommerce reports without manually editing your theme. Connect Google Analytics 4 to Shopify to track traffic, purchases, and customer behavior. Shopify Admin AccessYou need administrator access to your Shopify store to install sales channels and connect external services. Google AccountUse the same Google account that will own your Google Analytics property.