Amazon has millions of advertising customers who were misled into paying significantly higher prices, These higher costs were largely passed on to American consumers. s practices violate federal and state consumer protection laws, and they The FTC and 22 state attorneys general aresuingAmazon, accusing the company ofsecretly inflating advertising prices through undisclosed changes to its auction systemthat may have extracted more than $20 billion from advertisers since 2019. Third-party sellers who hawk their wares on Amazon's marketplace have recently criticized surging advertising costs on the site, including a string of recent policy changes, which led to some top merchants withholding their ad spend in a boycott.