Inlast week’s edition of The Checkout , we explored how efficient dark store management will be central to quick commerce platforms’ festive season sales strategies. Therefore, this week, we decided to move to the next layer of India’s ecommerce ecosystem: marketplaces and ecommerce enablers. A case in point is Cashfree Payments, which recently rolled out zero payment gateway fees for eligible new merchants. On the other hand, marketplaces are building tools and infrastructure that go beyond the storefront. In June, Amazon launched an AI-powered seller assistantin India to help merchants with onboarding, catalogue creation, advertising, inventory management and cross-border expansion.