19) a share, in its initial public offering in Hong Kong in one of the city’s biggest new share sales this year. “Shein’s Hong Kong listing marks a new starting point,” said Leigh Gui, Shein’s chief financial officer, in a short speech at its listing ceremony. Shein’s appeal to customers has been built on ultra-fast, affordable fashion, delivered from China to the West in just days. and the European Union has raised duties for low value parcels from China, including Shein’s products, as well higher logistics costs caused in part by the war in Iran, have squeezed the company’s low-price business model and profitability. Tariff costs have helped force Shein to raise prices, “cutting into its main advantage,” said Jacob Cooke, CEO of WPIC Marketing + Technologies.