Selling online has made it much easier for brands to reach customers outside their home country. A beauty brand in the UK can sell skincare to customers in the Middle East, a fashion retailer can reach shoppers across Europe, and a small business can build an international audience without opening physical stores in every market. But putting products online doesn’t automatically make an eCommerce business international. Customers still need to understand what they are buying, how much it costs, how it should be used and what will happen after they place an order. eCommerce translation is the process of translating and adapting an online store and its content for customers who speak another language.