They teach you to chase traffic, then leave you to work out why that traffic never buys anything. A shopper searching “buy waterproof hiking boots” is worth more than a hundred readers searching “how are boots made”, yet generic keyword advice treats them the same. This guide walks you through ecommerce keyword research built for stores: how to find high-intent terms, map them to the right pages, and turn keywords into revenue. Ecommerce keyword research is the process of finding and analysing the search terms shoppers use to find products, then mapping those terms to your store’s product, category and content pages. The goal is to attract buyers who are ready to purchase, not just to grow traffic.