Online marketplaces are using AI tools to automate catalogues, forecast demand, improve advertising and retain sellers. Retention With AI: The AI-led strategy could become a new growth lever as customer acquisition costs rise and competition for online shoppers intensifies. By improving catalogue quality, product discovery, pricing and fulfilment decisions, marketplaces hope to increase seller efficiency and, ultimately, platform revenues. Ecommerce’s AI Blitz: As part of this, Amazon India has launched an AI-powered assistant, which allows sellers to use plain English or Hinglish to manage onboarding, catalogue creation, inventory, business insights and international expansion. Then, there is Meesho’s AI system, which now handles up to 3 Lakh seller calls a day, supports onboarding, catalogue creation and participation in sales events.