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e. l. f. Cosmetics taps community feedback and TikTok Shop with return of pickle Inspired lip balms — Retail Technology Innovation Hub

e. l. f. Cosmetics, part of e. l. f. Beauty, is bringing back its pickle inspired Glow Reviver Melting Lip Balm in three limited edition shades, starting tomorrow. This builds on the launch of the original pickle flavoured Glow Reviver Melting Lip Balm earlier this year, which sold out in eight minutes.
retailtechinnovationhub.com
August 19, 2026
5
Scott Thompson
WHAT HAPPENED
re always looking for opportunities to bring our guests the beauty moments everyone is talking about, and e. l. f. Beauty, is bringing back its pickle inspired Glow Reviver Melting Lip Balm in three limited edition shades, starting tomorrow. This builds on the launch of the original pickle flavoured Glow Reviver Melting Lip Balm earlier this year, which sold out in eight minutes. The products will also be available exclusively in Ulta Beauty stores beginning on 23rd August with a gift with purchase while supplies last. uk in the UK on 20th August, in stores in the UK at Boots on 26th August and in Germany at DM on 24th September.
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