When yourbusinessis centered around eCommerce, it means you’ll have to think outside the box when it comes to creating your social media presence. This is especially important when the audience of your small business is on a platform likeInstagramor TikTok that primarily uses short videos to keep them engaged. Here are some of the top social media do’s and don’ts for your eCommerce small business to help you get your products into the hands of more customers. Table of ContentsDo Choose Your Platforms WiselyDo Be Consistent with EverythingDo Make Sure to Capitalize on Social Media ShoppingDon’t Spam Your ProductsDon’t Use Product ImagesDon’t Forget About EngagingDo Choose Your Platforms WiselyNot all social media platforms are created equal. If yousell fire pits online, you’ll want to showcase beautiful imagery of your fire pits in outdoor homes, hotels, and other various locations.