so they can update their prices in real-time depending on who Claim: Walmart updated its privacy policy in late August 2026, adding customer data collection descriptors including biometrics, geolocation and household income, to allow in-store surveillance pricing with new digital shelf labels. 20, 2026, adding one new descriptor for how the company handles voice interactions occurring on Walmart. Also, the retail giant has truly replaced traditional price tags with digital shelf labels in thousands of its stores. The privacy policy specifies Walmart "may collect or receive" personal information based on various products and services used, as well as that not all categories of personal information will be collected or received about every customer.