An article from Dive Brief Updates to the Full Circle Media platform include enhanced audience targeting, measurement tools and broader omnichannel media opportunities. 20, 2026 Updates to the Full Circle Media platform include enhanced audience targeting, measurement tools and broader omnichannel media opportunities. Dive Brief: Circle K isrelaunching its retail media platformwith new ways for advertisers to engage with customers at the chain’s convenience stores, parent company Alimentation Couche-Tard announced on Tuesday. Updates to the platform include enhanced audience targeting, measurement tools and broader omnichannel media opportunities, a Couche-Tard spokesperson said in a statement. Circle K’s revamped retail media efforts should help support Couche-Tard’sCore + More strategy, in which the company is focusing on strengthening key categories while pursuing targeted investment opportunities to drive profitability and growth.