The retailer on Tuesday said it was relaunching itsretail media network, Full Circle Media by Circle K, to help brands connect with convenience and fuel shoppers across the United States, Canada and Europe. The relaunch reflects the growing role of retail media within the convenience industry, providing advertisers with opportunities to engage customers throughout their daily routines, Circle K said. Full Circle Media enables brands to reach consumers at key moments in their shopping journey by connecting touchpoints across physical and digital channels. “Full Circle Media reflects the role we believe convenience can play in retail media,” said Joell Robinson, director of retail media network at Circle K. “For brands, the value comes from reaching shoppers in a setting defined by frequency, intent and multiple points of engagement, from the pump to the store and through digital channels.