Steve Blackford joins CCW Safe, bringing a wealth of experience in brand building to the company’s leadership team. – August 17, 2026 – CCW Safe , a national leader in self-defense legal services, is proud to announce the hire of Steve Blackford as Vice President of Marketing and Ecommerce. Blackford joins CCW Safe after 13 years at LifeLock, where he played a key role in building identity theft protection from a little-known category into a household name. His track record of scaling a nationally recognized consumer brand makes him a natural fit for the company’s next chapter of growth. “Steve brings exactly the kind of brand-building experience we need as we introduce more people to what CCW Safe offers,” said Kent Brown, President of CCW Safe.