Commerce Platforms & DTC
BigCommerce

BigCommerce Eyes AI Discovery, B2B Growth as Near-Term B2C Bookings Lag

Commerce. com Chief Financial Officer and Chief Operating Officer Daniel Lentz outlined the company’s strategy to expand its role in e-commerce discovery, data orchestration and B2B operations during the Oppenheimer TMT Conference, citing the growing influence of artificial intelligence-based search
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August 15, 2026
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BigCommerce Eyes AI Discovery, B2B Growth as Near-Term B2C Bookings Lag
WHAT HAPPENED
ll want to hear this. MarketBeat keeps track of Wall Street com operates through three principal assets:BigcommerceNASDAQ: BIGC, its transaction platform for building online storefronts and processing orders and payments; Feedonomics, its data orchestration business; and Makeswift, a smaller storefront and page-building product. Feedonomics helps merchants optimize product-catalog data for advertising, social, marketplace and other digital channels. Lentz said the capability is becoming more important as large language models increasingly influence product discovery. GetBigcommercealerts:Discovery Shifts Beyond Merchant WebsitesLentz said traditional e-commerce shopping journeys have generally begun with search-engine optimization and search traffic leading shoppers to a merchant’s website.
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