Authentic Brands, a global brand and entertainment platform, today announced an expanded strategic partnership with Luzern eCommerce, a leading eCommerce marketplace and retail media solutions provider, further expanding Authentic’s global ecosystem of digital commerce partners. As Authentic continues to expand its digital marketplace strategy, Luzern eCommerce joins the company’s growing network of ecommerce partners, giving operators the flexibility to leverage specialized expertise based on market, channel and business objectives. Their success growing Reebok across Europe’s leading marketplaces demonstrated the value they bring, and we’re excited to make those capabilities available across our broader portfolio. – Tim Derner, Global Head of Marketplaces, Authentic Luzern eCommerce operates a multi-marketplace model that combines marketplace management, marketplace strategy, retail media, and ecommerce operations to help brands optimize performance across leading online retail platforms. The model enables operators to expand marketplace penetration while maintaining greater control over strategy, merchandising, inventory and distribution.