s broader effort to reduce fraud on its marketplace. Prevention measures Building trust before the purchase The CCU For us, trust begins long before a customer clicks Buy Now, The move comes as part of the company's global strategy to combat scams and counterfeit products. The CCU was first established in 2020 and is now expanding its operations to India, where it has been active since April this year. Anti-fraud efforts CCU is actively working with CBI against counterfeit sellers The primary objective of the CCU is to proactively target scammers and sellers peddling fake products on Amazon India .