The study found that AI adoption among Amazon advertisers in India is accelerating, with the share using AI-powered tools rising 77 percent year-on-year. SMBs generated 62 percent more ad creatives using such tools in the first quarter of 2026 than a year earlier. Key findings of the report include the following: Streaming TV: Three years ago, 56 percent of businesses surveyed considered streaming TV a viable advertising option, but cost, high minimum spends and the complexity of planning and buying kept it largely out of reach. Today, 62 percent of SMBs interested in streaming TV say it can help them reach new audiences, while nearly 48 percent say it can improve brand credibility. Going global: The respondents, who said cross-border campaigns were inaccessible three years ago, now stated increasingly the options are opening — 56 percent said such campaigns are more accessible.