Black Friday falls on Friday 27 November 2026 , with Cyber Monday following on Monday 30 November. For most WooCommerce stores, that weekend will do more traffic than any other in the year. Discounts, ads and seasonal search intent will bring visitors to your store whether you plan carefully or not. What decides whether that weekend is a good one is your conversion rate: how many of those visitors actually buy something. It’s the result of a series of decisions, each of which is easier and more effective the earlier you make it.