The ecommerce landscape is changing.For years, Amazon dominated the conversation.But now Walmart has crossed $150 billion in ecommerce GMV.This milestone signals a major shift in marketplace dynamics.

What’s Driving Walmart’s Growth?

1. Marketplace Expansion

200,000+ sellers and growing.

2. Fulfillment Improvements (WFS)

Closing the gap with Amazon.

3. Advertising Growth

Walmart Connect gaining traction.

4. Integration Ecosystem

Shopify + TikTok connections.

Why This Matters for Amazon Sellers

1. Reduces Platform Risk

Diversification protects revenue.

2. Unlocks New Customers

Different audience base.

3. Improves Profitability

Lower CPC in many categories.

4. Scales Existing Catalog

No need for new SKUs.

How to Start on Walmart

1. Select the Right SKUs

Start with:

• Mid-priced
• Replenishable products

2. Optimize Listings for Walmart

Different algorithm vs Amazon.

3. Set Up Inventory Systems

Avoid stock conflicts.

4. Run Walmart Ads

Capture early demand.

5. Track Performance Across Channels

Compare ROI and margins.

How Big Internet Ecommerce Helps

We help sellers:

• Launch on Walmart
• Optimize Listings
• Manage Cross-Channel Inventory
• Align PPC Strategy
• Scale Multi-Channel Growth

Walmart is no longer a backup plan.It’s a growth channel.The future is:

• Amazon + Walmart
• Multi-channel strategy
• Diversified revenue

Want to expand beyond Amazon and scale faster?Schedule a strategy call with our team.Follow Big Internet Ecommerce (BIE) on Instagram&LinkedIn to stay updated with the latest trends in Amazon selling.