Video is one of the most engaging ad formats on Amazon and has been shown to drive significantly higher engagement and conversion signals compared to static ads. Sponsored Brands Video (SBV) ads can improve visibility and click-through rates in search results. But there is a ceiling. There are only so many people searching for your keyword every day. To grow beyond the search bar, you need to go where the audience lives: The Open Web. Through Amazon DSP, you can now run Online Video (OLV) ads on premium third-party publishers.

What is OLV?

OLV stands for Online Video. Unlike "Streaming TV" (which runs on a TV screen and isn't clickable), OLV runs on desktop and mobile browsers.

• It appears: In articles, before news clips (pre-roll), or in-feed on apps.
• It is clickable: The customer watches the video and can click directly to your Amazon listing.

Why This Matters:

A vast majority of digital content consumption now happens on mobile devices, and consumers spend much of their time outside shopping platforms, consuming entertainment, news, and social media. If you only advertise on Amazon, you risk missing impressions where buyers spend much of their day.

The "Awareness" Arbitrage

Off-Amazon DSP placements (like OLV) can offer more cost-efficient impressions than high-demand on-platform slots like search placements or Streaming TV ads. By using video to build awareness and interest, you can increase branded searches and engagement on Amazon later, creating a broader full-funnel strategy.

• Search Strategy: You pay $5.00 for a click because the user is ready to buy right now.
• DSP Strategy: You pay pennies for a video view to make them want to buy later. By feeding the "Top of the Funnel" with cheap video views, you create more branded searches on Amazon, which are cheaper and convert higher.

Where Big Internet Ecommerce Fits In

Running programmatic video sounds complex. We make it simple.

• Audience Curation: We don't want your ad on random gaming sites. We use "Allow Lists" to ensure your ad only appears on Premium Publishers (CNN, Forbes, Food & Wine, etc.) that align with your brand prestige.
• Creative "Hook" Edits: A video that works on a product page (slow, detailed) fails as an ad (needs to be fast). We edit your footage to have a "3-Second Hook" that stops the scroll.
• Full-Funnel Measurement: We don't just report "Views." We report "Search Lift." We show you that after running the video campaign, searches for your brand name increased by 40%.

The internet is a big place. Stop banking on the Amazon search bar only.Book a 20-min session with BigInternetEcommerce.com today!Book a call to get your customized strategy roadmap today.Follow Big Internet Ecommerce (BIE) on Instagram&LinkedIn to stay updated with the latest trends in Amazon selling.