If you’re an Amazon seller looking to optimize your business performance, you’ve probably found yourself overwhelmed by the sheer amount of data available to you. From inventory management to advertising insights, keeping track of everything can feel like a daunting task. Fortunately, Amazon Custom Analytics is here to help.Launched in 2025, Amazon Custom Analytics is a powerful tool within Seller Central that allows sellers to create custom dashboards using a wide variety of business metrics. This new feature provides an easy-to-use business intelligence (BI) solution that can help you understand your store’s performance, track trends, and make data-driven decisions—without relying on third-party BI tools.

What Is Amazon Custom Analytics?

Amazon Custom Analytics is an advanced reporting tool that consolidates data from multiple areas of your business, including:

• Inventory: Track stock levels, replenishment rates, and more.
• Advertising: View ad performance, including ACoS, ROAS, and other key metrics.
• Financials: Monitor revenue, expenses, and profitability.
• Sales Trends: Track sales performance and identify growth opportunities.

This tool is designed to help sellers make better business decisions by offering comprehensive data in a single dashboard, making it easier to analyze performance across different areas of your business.

Key Features of Amazon Custom Analytics

1. Real-Time DashboardsBuild customized dashboards tailored to your specific business needs. Track everything from inventory management to advertising performance in one place.
2. Integrated MetricsCombine data from FBA, sales, and ads to get a comprehensive view of your business performance.
3. Eliminate Manual ReportingNo more exporting data from multiple reports. Amazon Custom Analytics does it all for you.
4. Actionable InsightsQuickly identify trends, monitor sales and ad performance, and use these insights to improve your business strategy.

Why Is Amazon Custom Analytics a Game-Changer?

Amazon Custom Analytics is a game-changer for sellers because it eliminates the need for multiple tools and manual reporting. It centralizes data, provides real-time insights, and simplifies decision-making. Whether you’re an established brand or a new seller, this tool gives you the power to:

• Optimize ad campaigns with actionable metrics.
• Track inventory levels to prevent stockouts and overstocking.
• Monitor sales trends and identify profitable opportunities.

This tool is a must-have for sellers who want to scale their Amazon business without getting bogged down in complex spreadsheets.

How Big Internet Ecommerce Can Help You Leverage Amazon Custom Analytics

At Big Internet Ecommerce, we specialize in helping Amazon sellers optimize their performance. Here’s how we can assist you in leveraging Amazon Custom Analytics:

• Dashboard Setup: We’ll help you customize dashboards to track the metrics that matter most to your business.
• Data Interpretation: Our experts will analyze the data for you, turning insights into actionable strategies.
• Ongoing Support: We’ll help you monitor trends, optimize advertising, and ensure your business is always performing at its best.

Need help getting started with Amazon Custom Analytics?Book a consultation today to get the most out of your data and drive growth in your business.Follow BIE on Instagram &Linkedin to stay updated with the trends.